Mr. Sandeep Pandey is currently the Global Head of Analytics, Wavemaker. He joined Wavemaker in 2014 as Asia Pacific Head of Marketing effectiveness and has now taken over as global head of analytics. He had previously been with GroupM for 15 years in leadership positions across APAC markets. He is passionate about understanding brands and consumers and deepening the connection between them through analytics in automotive, pharma, banking, consumer goods, food & beverages, technology and other industries in India and countries across the globe. An alumnus of IIM Calcutta, he is a thought leader in data sciences who has published in leading business journals on business analytics and adaptive marketing.